Template 1
Cart reminder
Best timing: 15-30 minutes after abandonment
Hi {{1}}, you left {{2}} in your cart at {{3}}. It is still saved for you. Complete your order here: {{4}}
Reply HELP if you have a question.
The short answer
The best ecommerce WhatsApp template is short, specific, useful and easy to act on.
Identify your brand, include only necessary context, use one clear action, and offer an
opt-out for promotions. Send only to opted-in customers and follow current WhatsApp Business rules.
5 ready-to-use messages
Cart recovery WhatsApp templates
Bring high-intent shoppers back with a helpful reminder, direct checkout link, and clear reason to finish.
Template 2
Benefit-led follow-up
Best timing: 4-6 hours later
Still thinking it over, {{1}}? {{2}} is designed to help you {{3}}. Your cart is ready whenever you are: {{4}}
Need help choosing? Reply to this message.
Template 3
Low-stock reminder
Best timing: Only when stock is genuinely low
Quick update, {{1}}: {{2}} in your cart is almost sold out. We have kept your checkout link ready: {{3}}
Stock is not reserved until payment is complete.
Template 4
Offer reminder
Best timing: Only with a real, active offer
A little nudge for your cart, {{1}}. Use code {{2}} to get {{3}} off your order at {{4}}. Complete checkout: {{5}}
Offer ends {{6}}. Terms apply.
Template 5
Objection-handling reminder
Best timing: 18-24 hours later
Hi {{1}}, have a question before ordering {{2}}? We offer {{3}} and {{4}} for a worry-free purchase. Return to your cart: {{5}}
Reply here and our team will help.
5 ready-to-use messages
COD verification WhatsApp templates
Confirm intent before dispatch, correct address issues early, and offer prepaid payment without pressure.
Template 6
COD order confirmation
Best timing: Immediately after a COD order
Hi {{1}}, thank you for ordering from {{2}}. Please confirm your Cash on Delivery order {{3}} for {{4}} by tapping CONFIRM below.
We will dispatch it after confirmation.
Template 7
Unconfirmed COD reminder
Best timing: 2-4 hours after no response
Hi {{1}}, we are waiting for confirmation of COD order {{2}} from {{3}}. Please confirm by {{4}} so we can dispatch it on time.
If you did not place this order, reply CANCEL.
Template 8
Address verification
Best timing: Before packing or dispatch
Please check the delivery details for order {{1}}:
{{2}}
Reply YES if the address is correct, or send the corrected address in your reply.
Template 9
COD to prepaid option
Best timing: After COD confirmation
Your order {{1}} is confirmed, {{2}}. Prefer contactless delivery? You can securely pay {{3}} online here: {{4}}
COD remains available if you prefer.
Template 10
High-value COD verification
Best timing: Before dispatching high-value orders
Hi {{1}}, your COD order {{2}} worth {{3}} needs a quick verification before dispatch. Please confirm the order and delivery address here: {{4}}.
Need assistance? Reply HELP.
5 ready-to-use messages
Order updates WhatsApp templates
Reduce “where is my order?” questions by proactively sharing useful information at every stage.
Template 11
Order confirmed
Best timing: Immediately after confirmation
Order confirmed! Hi {{1}}, we received order {{2}} at {{3}}. Total: {{4}}. We will message you when it ships.
View order: {{5}}
Template 12
Order shipped
Best timing: When the shipment is handed over
Good news, {{1}}—order {{2}} has shipped via {{3}}. Track it here: {{4}}. Expected delivery: {{5}}.
Template 13
Out for delivery
Best timing: On the delivery day
Your {{1}} order {{2}} is out for delivery today. Please keep {{3}} ready if this is a COD order. Track: {{4}}
Template 14
Delivery attempt failed
Best timing: Soon after a failed attempt
We could not deliver order {{1}} today, {{2}}. Please confirm a suitable time or update your address here: {{3}} so we can arrange the next attempt.
Template 15
Delivered and support
Best timing: Shortly after delivery
Delivered! We hope you love order {{1}}, {{2}}. Need help with the product? Reply to this message or visit {{3}}.
5 ready-to-use messages
Engagement & retention WhatsApp templates
Stay useful after the sale with care tips, feedback requests, replenishment reminders, and relevant updates.
Template 16
Product care tip
Best timing: 1-3 days after delivery
Hi {{1}}, here is a quick tip to get the best from your {{2}}: {{3}}. Find the complete care guide here: {{4}}.
Template 17
Review request
Best timing: 3-7 days after delivery
How is your {{1}}, {{2}}? Your feedback helps other customers choose confidently. Share a quick review here: {{3}}. Thank you for choosing {{4}}.
Template 18
Replenishment reminder
Best timing: Based on the real usage cycle
Running low on {{1}}, {{2}}? Reorder in a few taps here: {{3}}. Need help changing the quantity or variant? Reply to us.
Template 19
Back-in-stock alert
Best timing: When a requested item returns
It is back, {{1}}! {{2}} is available again at {{3}}. Shop here: {{4}}. Availability may be limited.
Template 20
Win-back message
Best timing: 45-90 days after last purchase
We have missed you, {{1}}. See what is new at {{2}}, including {{3}}: {{4}}. Reply STOP if you would rather not receive updates.
4 ready-to-use messages
Customer support WhatsApp templates
Set expectations quickly and move each conversation toward a clear resolution.
Template 21
Welcome and routing
Best timing: At the start of a conversation
Hi {{1}}, welcome to {{2}} support. How can we help?
Reply 1 for order status
2 for returns or exchanges
3 for product help
4 to speak with our team
Template 22
Support acknowledgement
Best timing: As soon as a request arrives
Thanks for contacting {{1}}, {{2}}. We received your request about {{3}}. A team member will respond within {{4}}. Your reference is {{5}}.
Template 23
Return instructions
Best timing: After checking return eligibility
Your return request for order {{1}} is approved. Pack the item with its original tags and use this link to arrange pickup: {{2}}. Please complete this by {{3}}.
Template 24
Refund processed
Best timing: When the refund is initiated
Your refund of {{1}} for order {{2}} was processed on {{3}}. It should appear in your original payment method within {{4}} business days.
Implementation guide
How to use these WhatsApp templates
A strong template still needs the right consent, context and timing.
1
Choose one job
Decide whether the message should confirm, inform, recover, or support. Keep one main action.
2
Replace every variable
Swap each placeholder for a customer name, order number, product, amount, date, or secure link.
3
Match your brand voice
Keep the required details, but edit the tone so the message sounds like your store.
4
Check consent and policy
Message customers with appropriate opt-in and submit templates for approval when required.
5
Test every path
Check mobile formatting, variables, buttons, links, tracking, replies, and opt-out handling.
6
Measure and improve
Track delivery, clicks, conversions, replies, blocks, and opt-outs before increasing frequency.
Variable cheat sheet
{{1}}Customer name{{2}}Product, order number, or store{{3}}Benefit, amount, date, or address{{4}}Secure checkout, tracking, or support linkPre-send checklist
- Recipient gave appropriate WhatsApp consent
- Every placeholder has a valid value
- Links use HTTPS and open correctly
- Offers, stock claims, and deadlines are accurate
- Promotional messages offer an easy opt-out
WhatsApp template FAQs
A WhatsApp message template is a reusable message format a business uses through the WhatsApp Business Platform. Templates sent outside the customer service window generally need Meta approval and must follow WhatsApp policies.
Mention the cart context, remind the customer what they left behind, provide one direct checkout link, and offer help. Keep it brief, avoid false urgency, and send only to customers who opted in.
Include the customer name, store name, order number, value, and a simple confirm or cancel action. Show the delivery address and provide a clear correction path when verifying an address.
Yes, after replacing every variable and checking all prices, policies, dates, and links. Submit applicable business-initiated templates for Meta review before sending them through the WhatsApp Business Platform.
Start with two or three: a reminder after 15 to 30 minutes, a benefit or support message several hours later, and an optional final reminder the next day. Test frequency against conversions, opt-outs, and feedback.
Get explicit opt-in, identify your brand, send relevant messages at reasonable times, cap frequency, avoid misleading urgency, and make opting out easy.
Put these messages on autopilot
Recover carts, verify COD orders and update customers with WhatsApp automation built for commerce.