01
Server-Side Conversion APIs
Meta Conversions API and Google server-side tagging implemented so signals survive browser and iOS restrictions.
Tracking & Attribution
Know which channel actually produced the sale.
Server-side conversion tracking, consent-mode configuration, GA4 and CRM reconciliation, call and WhatsApp tracking, and attribution modelling — so budget decisions rest on verified data instead of platform-reported guesses.
95%
Server-side signal match
100%
Events verified pre-launch
1
Source of truth for revenue
30%
Typical reporting discrepancy found
Direct answer
Tracking and attribution is the infrastructure that tells you which marketing activity produced which outcome. It covers server-side conversion APIs, consent management, GA4 and event architecture, UTM and offline conversion import, call and WhatsApp tracking, multi-touch attribution modelling, and reconciliation of platform data against your own orders and CRM. AKESTECH builds this before scaling spend, because every optimisation decision is only as good as the data underneath it.
What you get
Everything included, end to end.
02
Consent Management
Consent Mode v2 and a compliant banner configured so tracking respects user choice and stays legally sound.
03
GA4 and Event Architecture
A documented measurement plan with clean event naming, parameters and conversions that match real business outcomes.
04
Offline Conversion Import
CRM and order data fed back into ad platforms so bidding optimises towards qualified revenue, not just form fills.
05
Call and WhatsApp Tracking
Dynamic number insertion and WhatsApp attribution, so phone and chat conversions are credited to the right campaign.
06
Attribution and Reconciliation
Multi-touch modelling plus a monthly reconciliation of platform-reported revenue against your actual orders.
Foundation
Server-side tracking that survives privacy changes
Browser pixels degrade a little more every year: ad blockers, ITP, iOS prompts and cookie deletion each take their cut. Server-side collection restores the signal — events sent from your infrastructure, enriched with first-party data, under your control.
- Conversions API — Meta events delivered server-side with high match quality.
- Server GTM — Google tags consolidated into a container you own and govern.
- Event architecture — A documented measurement plan with clean, consistent naming.
- Consent Mode v2 — Lawful, model-friendly tracking that respects user choice.
Coverage
Capturing the conversions pixels miss
For many Indian businesses the majority of conversions happen off-website: phone calls, WhatsApp chats, showroom visits and delayed CRM closures. Leaving these untracked hands budget decisions to whichever channel shouts loudest in the dashboard.
- Call tracking — Dynamic numbers attributing calls to campaign, source and keyword.
- WhatsApp attribution — Tracked links and CRM logging tying chats to their origin.
- Offline imports — Closed revenue fed back so bidding learns from customers, not clicks.
- Cross-device joins — First-party IDs stitching journeys across sessions and devices.
Truth
One source of revenue truth
Every platform claims overlapping credit, so adding dashboard numbers together invents revenue that never happened. We establish a single reconciled source of truth and report platform numbers against it — ending the monthly argument about which channel works.
- Monthly reconciliation — Platform claims checked line by line against orders and CRM.
- Multi-model views — Last-click, data-driven and survey-based reads side by side.
- Incrementality tests — Holdouts and geo tests separating created demand from claimed demand.
- Decision dashboards — One view the whole leadership team can finally trust.
How we work
From audit to compounding results.
01
Audit
We inventory every tag, event, pixel and data flow, and quantify exactly how far platform numbers sit from reality.
02
Plan
A written measurement plan defines events, parameters, conversions and the single source of truth for revenue.
03
Implement
Server-side tagging, consent mode, GA4 and CRM integrations built and tested with real transactions.
04
Verify
Every event tested end to end, discrepancies investigated, and platform data reconciled against your own records.
05
Maintain
Monitoring, alerting and periodic re-verification so tracking does not silently break as sites and platforms change.
FAQ
Questions clients ask us.
Because platforms use modelled and view-through attribution with their own lookback windows, and they count conversions they cannot verify. A 20% to 40% gap between platform-reported revenue and your actual orders is normal. The fix is server-side tracking, CRM reconciliation and reporting from a single source of truth rather than trusting any single dashboard.
Server-side tracking sends conversion events from your server to the ad platform rather than from the visitor's browser, which makes them far more reliable against ad blockers, browser restrictions and iOS privacy changes. If you advertise on Meta or Google at meaningful scale, you need it to feed the algorithms accurate signal.
Consent Mode communicates a visitor's cookie choices to Google so tags adjust behaviour instead of simply firing or not firing. For anyone serving users in Europe it is effectively required, and Google's modelling depends on it. We implement Consent Mode v2 alongside a compliant banner.
Yes. Dynamic number insertion attributes calls to the campaign, source and keyword that produced them, and WhatsApp conversations can be tied to source with tracked links and CRM logging. For service businesses these channels are often the majority of conversions, so leaving them untracked badly distorts decisions.
There is no universally correct model, which is why we report several: last click for platform comparison, position or data-driven for budget allocation, and post-purchase surveys for genuine incrementality. The practical answer is consistency plus regular reconciliation against real revenue.
Quarterly at minimum, and immediately after any site redesign, checkout change, platform migration or consent update. Tracking breaks quietly and often, so monitoring and periodic re-verification catch problems that would otherwise distort months of decisions.
It usually improves speed. Consolidating tags into a server-side container and removing redundant pixels reduces the number of third-party scripts loading in a visitor's browser, which is one of the more effective performance improvements available.
Yes. We audit what exists, keep what works, fix what is broken and add what is missing. Replacing a working setup is rarely necessary, and we will tell you when it is not.
Make budget decisions on data you can trust.
Get a free tracking audit showing exactly how far your reported numbers sit from reality.