01
Account Architecture
Campaigns structured by funnel stage and intent, with clean naming, budget controls and no internal competition between campaigns.
Meta & Google Ads
Meta and Google ads managed as one profitable funnel.
Full-funnel paid media management across Meta, Google Search, Shopping, YouTube and Display — structured by intent stage, with verified server-side tracking, disciplined creative testing and reporting measured on contribution margin rather than platform ROAS.
₹50Cr+
Ad spend managed
3X+
Average blended ROAS
50+
Creatives tested monthly
95%
Server-side signal match
Direct answer
Meta and Google ads management covers account structure and campaign architecture, keyword and audience research, ad creative briefing and testing, bidding and budget management, landing page alignment, server-side conversion tracking, and reporting tied to real revenue. AKESTECH runs both platforms as one funnel so they stop competing for the same conversion, and reports contribution margin alongside ROAS so you can see what the numbers are actually worth.
What you get
Everything included, end to end.
02
Keyword and Audience Research
Search term mining, competitor gap analysis, audience segmentation and negative keyword discipline that stops wasted spend.
03
Creative Testing System
A steady pipeline of new hooks, formats and variations, tested on a schedule rather than refreshed when performance collapses.
04
Bidding and Budget Control
Bid strategy, budget pacing and scaling rules tied to contribution margin and payback period, reviewed weekly.
05
Landing Page Alignment
Ad-to-page message match, page speed and conversion paths reviewed so paid traffic lands somewhere that can convert.
06
Server-Side Tracking
Conversions API, Google server-side tagging and CRM reconciliation so decisions rest on verified data, not modelled guesses.
Structure
One funnel across both platforms
Meta and Google usually get managed as separate budgets competing for the same conversion, which double-counts results and misallocates spend. We architect them as one funnel: demand creation on Meta and YouTube, demand capture on Search and Shopping, with clean measurement between them.
- Funnel-stage builds — Prospecting, consideration and conversion separated with distinct KPIs.
- Intent-matched spend — Search captures existing demand; social creates it where none exists.
- Budget guardrails — Scaling rules tied to payback and margin, not platform suggestions.
- No double counting — Deduped reporting so a sale is credited once, truthfully.
Creative
Creative volume is the algorithm now
On modern Meta, targeting is broad and creative does the targeting. Accounts stall when creative refreshes quarterly; they scale when new hooks ship weekly. Our in-house production pipeline keeps testing velocity high without agency-style production costs.
- Weekly concepts — New hooks and angles shipped on schedule, not when performance collapses.
- AI-accelerated volume — AI UGC and editing multiply output per concept at lower cost.
- Hook-first scripts — The first three seconds written deliberately for sound-off mobile.
- Fatigue monitoring — Frequency and CTR decay tracked so winners rotate before they die.
Measurement
Decisions on margin, not platform ROAS
Platform-reported ROAS flatters whoever reports it. We reconcile against your orders and CRM, report contribution margin after fees, shipping and returns, and feed verified conversions back so bidding optimizes toward profit.
- Server-side signal — Conversions API and server tagging surviving iOS and ad blockers.
- CRM reconciliation — Platform claims checked against real revenue every month.
- Margin reporting — ROAS shown alongside what the sale was actually worth.
- Offline imports — Qualified revenue fed back so algorithms learn from profit, not form fills.
How we work
From audit to compounding results.
01
Audit
We review historical performance, account structure, tracking accuracy, creative, landing pages and unit economics.
02
Fix Tracking
Server-side events, consent mode and CRM reconciliation implemented before budget decisions are made on the numbers.
03
Restructure
Campaigns rebuilt around funnel stage with clean measurement, sensible budgets and a defined learning phase.
04
Test
Creative and audience variations shipped and evaluated weekly, with budget moving deliberately towards proven winners.
05
Scale
Spend increased against contribution margin and payback, with guardrails that pull back if efficiency degrades.
FAQ
Questions clients ask us.
Most brands need ₹1 lakh to ₹3 lakh per month per platform to generate enough conversion data for meaningful optimisation. Below that, platforms struggle to exit the learning phase and results stay unstable. If your budget is smaller, we usually recommend concentrating it on one platform rather than splitting it thinly across several.
Initial data appears within days and directional signal within two weeks, but reliable optimisation needs four to eight weeks. Accounts that are restructured rather than started fresh often improve sooner, because historical data shortens the learning period.
It depends on whether demand already exists for what you sell. Google captures existing intent and works well for products people actively search for, while Meta creates demand and suits products with visual or emotional appeal. Most established brands need both, weighted by where their marginal return is highest.
Yes, always. Accounts are created and owned by your business, and you keep full access to campaigns, audiences, creative and historical data. We work inside your accounts rather than renting you access to ours, so nothing is lost if you change agency.
Monthly reporting covers spend, revenue, ROAS, contribution margin, cost per acquisition and what was tested and learned, reconciled against your own order or CRM data. Platform-reported numbers are shown separately from verified ones, because the two often disagree significantly.
Yes. Creative is produced in-house, including AI-generated video and static variations, and volume is the point: most accounts perform better with a steady flow of new angles than with occasional polished campaigns.
Yes, and this is often the first thing we do. We implement server-side tracking through the Meta Conversions API and Google server-side tagging, fix duplicate or missing events, configure consent mode and reconcile platform data against your actual orders.
It depends entirely on your gross margin, repeat purchase rate and cash cycle. A 2X ROAS can be profitable with strong repeat rates and healthy margin, while 6X can still lose money on a one-time-purchase product with thin margins and high returns. We set a target from your unit economics rather than a generic benchmark.
Make paid media accountable to profit.
Get a free account audit with wasted spend identified and a clear growth plan.