Field notes on growth.
Practical writing on AI automation, commerce, performance marketing, marketplace operations and building products — from the team doing the work.
Best Shopify Apps for Diwali 2026: Essential Stack for Indian Brands
Diwali-ready Shopify apps 2026: WhatsApp, RTO control, speed, upsell & tracking stack that Indian D2C brands use to scale to ₹1Cr MRR without bloat.
Best Shopify Apps for Indian D2C Brands: The 2026 Essential Stack
Discover the essential Shopify apps for Indian D2C brands in 2026. From WhatsApp automation to payment gateways, shipping, and marketing - build your tech stack for growth.
Meta Ads ROAS Benchmarks for Indian D2C Brands in 2026 — Akestech Data Report
What's a good ROAS on Meta Ads for your D2C brand in India? Not a global number. Not a guess. Real category-wise benchmarks from Akestech's ₹10Cr+ managed ad spend across Indian D2C brands in 2026 — beauty, fashion, food, supplements, home & more.
How to Reduce COD RTO Using WhatsApp
How Indian D2C brands use WhatsApp order and address confirmation to cut COD RTO by 30-40% and stop paying for failed deliveries.