Field notes on growth.
Practical writing on AI automation, commerce, performance marketing, marketplace operations and building products — from the team doing the work.
Shopify Speed Optimization: How to Achieve Sub-1.5 Second Load Times in 2026
Master Shopify speed optimization with this complete 2026 guide. Achieve sub-1.5 second load times, improve mobile performance, and boost conversion rates with proven techniques for Indian D2C brands.
Best Shopify Marketing Agencies in India 2026 — Reviewed
A reviewed listing of India's top Shopify marketing agencies for 2026 — evaluated on D2C specialisation, real case study results, and India-first expertise.
The Future of Shopping: How Google Universal Commerce Protocol Is Changing D2C Forever
"Google's Universal Commerce Protocol (UCP) is the biggest structural shift in e-commerce since Google Shopping launched. For D2C brands, it's not optional — it's survival. Here what it is, what changed in May 2026, and exactly how to prepare."