URL and Redirect Mapping
Full crawl of the existing site with every indexed URL mapped to its new Shopify equivalent via 301 redirects.
Migration & Integrations
Replatforming to Shopify from WooCommerce, Magento, Wix, BigCommerce or a custom build — with redirect mapping, catalogue and customer migration, Order history preserved, integrations rebuilt and SEO continuity planned before launch rather than patched after.
Full crawl of the existing site with every indexed URL mapped to its new Shopify equivalent via 301 redirects.
Products, variants, images, pricing, inventory, metafields and SEO fields migrated, cleaned and restructured for Shopify.
Customer accounts, addresses and historical orders migrated so service and reporting continuity is maintained.
Existing design rebuilt natively on Shopify, or a new theme built if the old structure does not translate well.
ERP, CRM, fulfilment, payment and marketing integrations rebuilt and tested against live data before cutover.
Metadata, structured data, sitemap, Search Console and analytics verified before and after launch, with rankings monitored.
A migration is a data project wearing a design project's clothes. Products, variants, customers, orders, content, reviews and redirects all have to land correctly — and messy source data must be cleaned first, because migration multiplies whatever errors already exist.
Most migration SEO damage comes from three causes: URLs that change without redirects, metadata left behind, and tracking that breaks silently. We treat all three as core migration scope with pre- and post-launch verification, plus six weeks of monitoring.
Every connection the old store relied on — ERP, CRM, fulfilment, payments, marketing — needs a Shopify-native replacement or a rebuilt integration. We inventory the full stack during audit and test each integration against live data before cutover.
We crawl the existing site, export all data, catalogue every integration and record baseline rankings and analytics.
Every URL is mapped to a destination, and the data model is mapped from the old platform schema to Shopify.
Data migrated to a staging store, validated row by row, with theme and integrations rebuilt and tested.
Redirects, tracking, metadata, checkout and email flows tested against a written pre-launch checklist.
DNS switched during a low-traffic window, with live monitoring of orders, errors, rankings and analytics for the following days.
WooCommerce, Magento, BigCommerce, Wix, Squarespace, OpenCart, PrestaShop and custom-built stores, as well as older Shopify stores needing a rebuild. The approach differs by platform mainly in how much data can be exported cleanly, which we confirm during the audit.
Some ranking fluctuation is normal after any replatform, but a properly planned migration protects most of it. The critical work is mapping every indexed URL to its closest equivalent with a 301 redirect, preserving metadata and structured data, and monitoring Search Console closely for the first six weeks. We plan this before the build rather than reacting afterwards.
Yes. Historical orders, customer records and addresses can be migrated so your team keeps full service history and reporting continuity. Customer passwords cannot be moved for security reasons, so customers reset them once via an automated email, which we write and schedule as part of the launch.
Most migrations run six to ten weeks. A small catalogue with a compatible design sits at the shorter end; large catalogues, heavy customisation or many integrations push towards the longer end. The biggest variable is usually how quickly product data can be cleaned and confirmed.
Every integration is inventoried during the audit and either rebuilt, replaced with a Shopify-native equivalent, or retired if it is no longer needed. Integrations are tested against real data on a staging store before cutover, so nothing is discovered broken on launch day.
We minimise downtime rather than promise zero, because DNS propagation always takes some time. The new store is built and fully tested in parallel, then the switch happens during your lowest-traffic window with monitoring in place. For most stores the practical interruption is a few minutes.
Discontinued products are redirected to the closest relevant category or a similar product rather than to the homepage, which preserves as much link equity and user intent as possible. Products removed with no sensible equivalent are allowed to 404 deliberately rather than being mass-redirected, which Google treats as a soft-404 problem.
Yes. We monitor rankings, Search Console coverage, crawl errors, analytics and conversion for at least six weeks after launch, and fix redirect chains, missing pages and tracking gaps as they surface. This post-launch window is where most migration damage is either caught or missed.
Get a free migration audit with redirect mapping, effort and a fixed timeline.
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