01
Message and Hook Research
Review comments, reviews, competitor creative and sales calls to find the angles that actually move your buyer.
Creative & AI UGC Strategy
Creative volume that keeps paid media performing.
Ad creative strategy and production at testing velocity: hooks, scripts, AI-generated UGC and video, static variations and multilingual versions — produced on a schedule so accounts never stall for want of something new to test.
10X
More variations per concept
80%
Lower production cost
50+
Assets shipped monthly
8+
Languages supported
Direct answer
Creative and AI UGC strategy is the systematic production and testing of advertising creative. It covers audience and message research, hook and script development, AI-generated user-generated content and video, static and motion variations, localisation, and a testing framework that connects creative performance back to business outcomes. AKESTECH produces creative as an ongoing operating system rather than a campaign deliverable, because creative is now the primary performance lever on Meta and TikTok.
What you get
Everything included, end to end.
02
Script and Concept Development
Written hooks, scripts and concepts built for the first three seconds, where most mobile attention is won or lost.
03
AI UGC and Video Production
Generated presenters, voiceover, b-roll and editing that hold a consistent brand look without a shoot day.
04
Static and Motion Variations
Every concept cut into the formats, aspect ratios and lengths each placement needs.
05
Localisation
Scripts and voiceover adapted into Hindi and other regional languages, localised rather than literally translated.
06
Creative Testing Framework
Naming, hypothesis tracking and a results library so winning angles are identified and repeated deliberately.
System
Creative as an operating system
Campaign thinking produces a few polished assets and then silence. Systems thinking produces a pipeline: research surfaces angles, scripts turn angles into concepts, production turns concepts into variants, and testing turns results into the next brief. We install the whole loop.
- Angle mining — Reviews, comments, competitors and sales calls feeding the concept backlog.
- Concept briefs — Hooks, scripts and formats specified before production starts.
- Production sprints — Batches shipped weekly with consistent brand grading.
- Feedback loop — Results flowing back into research instead of dying in a dashboard.
Production
AI UGC and video at testing velocity
AI production removes the two constraints that cap creative volume: shoot days and cost per asset. Generated presenters, voiceover and editing hold a consistent brand look while producing the variations each placement and language needs.
- AI presenters — Consistent on-brand faces without scheduling, studios or retakes.
- Native voiceover — Hindi and regional delivery that sounds natural, not translated.
- Format coverage — Every concept cut to each placement's aspect ratio and length.
- Brand kit discipline — Colors, type and tone locked before volume scales.
Testing
Knowing what worked and why
Volume without analysis is just noise. Structured naming, hypothesis tracking and a results library connect each asset's performance to its hook, format and message — so winning patterns repeat deliberately instead of by accident.
- Structured naming — Hook, format, message and language encoded in every filename.
- Weekly reads — Performance reviewed by angle, not just by ad, to spot patterns.
- Results library — Winners and losers documented with the why, not just the what.
- Iteration sprints — Winning angles scaled into variants; losers diagnosed, not repeated.
How we work
From audit to compounding results.
01
Research
We mine reviews, comments, competitor ads and sales conversations to identify the angles worth testing.
02
Concept
Hooks and scripts written for specific awareness stages, with the first three seconds treated as the whole job.
03
Produce
Concepts turned into AI UGC, video and static variations, graded to your brand guidelines.
04
Test
Creative shipped into the account on a schedule, with performance tracked by hook, format and message.
05
Iterate
Winning angles scaled into new variations; losers diagnosed and fed into the next round of concepts.
FAQ
Questions clients ask us.
AI UGC is advertising content that mimics the look and feel of customer-generated video, produced with AI presenters, voiceover and editing rather than a shoot. It works because the format itself performs well on Meta and TikTok, and because it removes the cost and delay that normally limit how much creative you can test. It is a volume tool, not a replacement for genuine customer stories where you already have them.
Yes. We work from your brand guidelines, colours, typography, tone and product imagery, and we build a reusable brand kit so every asset is consistent. The first batch is reviewed and refined before production scales, so the look is locked before volume matters.
Enough to test continuously. Most accounts perform better with several new concepts each month and multiple variations of each, rather than one polished campaign every quarter. Creative fatigue is the most common reason performance decays, and volume is the only real counter to it.
Yes. Scripts are adapted rather than literally translated, and voiceover is produced natively so delivery sounds natural. Regional-language creative consistently outperforms English-only creative for non-metro audiences in India.
Usually not. Most work is generated from your brand assets, product images and an approved script, so there is no studio day or crew. If you have existing footage or real customer content, we incorporate and grade generated material to match it.
Every asset carries structured naming so performance can be cut by hook, format, message and language. We review results weekly against a creative results library, which means winning angles get deliberately repeated instead of being rediscovered by accident.
AI Videos covers brand and product film production across your whole marketing: explainers, product films, social content and campaign assets. This service is specifically about paid media performance: high-volume creative built and iterated to improve ad account results.
Standard turnaround is 48 hours from approved script, with larger batches scheduled in advance. Speed matters because a winning angle can decay within weeks, so the ability to produce follow-ups quickly is often worth more than any single asset.
Never let an account stall for want of creative.
Get a free creative audit with your top angles and a production plan.