01
Segmented Remarketing
Audiences built on real behaviour: viewed product, added to cart, checkout started, purchased, lapsed — each with its own message.
Retargeting & Retention
Earn more from the customers you already have.
Retargeting and lifecycle retention systems: segmented remarketing, abandoned cart and browse recovery, email and WhatsApp lifecycle flows, win-back campaigns, loyalty and subscription journeys — measured on repeat rate and lifetime value.
35%
Typical repeat purchase lift
25%
Revenue from lifecycle flows
3X
Retargeting conversion vs cold
60 days
Standard win-back window
Direct answer
Retargeting and retention marketing is the work of converting people who already know you, and then keeping them buying. It covers segmented remarketing audiences, abandoned cart and browse abandonment recovery, lifecycle email and WhatsApp flows, post-purchase sequences, win-back campaigns, loyalty and referral programmes, and subscription journeys. AKESTECH builds and runs these systems and reports on repeat purchase rate, retention and lifetime value, because acquiring a second order is usually far cheaper than acquiring a first customer.
What you get
Everything included, end to end.
02
Cart and Browse Recovery
Automated WhatsApp, email and SMS sequences that recover abandoned carts and product views with a reason to return.
03
Lifecycle Email and WhatsApp
Welcome, post-purchase, delivery, review request and replenishment flows triggered by behaviour rather than blasted on a schedule.
04
Win-Back Campaigns
Reactivation journeys for lapsed buyers, timed to their previous purchase cycle rather than an arbitrary interval.
05
Loyalty and Referral
Points, tiers and referral mechanics that make a second and third purchase the natural default.
06
Subscription Journeys
Replenishment and subscription flows for consumable products, with dunning and pause options that reduce churn.
Retargeting
Retargeting that respects attention
Lazy retargeting follows everyone with the same ad until they buy or block you. Disciplined retargeting segments by behavior, sequences the message and caps the frequency — converting intent that already exists without burning the brand.
- Behavioral segments — Viewed, carted, checkout-started and lapsed, each messaged differently.
- Sequential creative — Stories that progress instead of one ad repeated to exhaustion.
- Frequency discipline — Caps and decay windows that protect attention and budget.
- Smart suppression — Buyers excluded from prospecting; recent converters left alone.
Lifecycle
Lifecycle flows that print repeat revenue
For established brands, lifecycle email and WhatsApp should drive a fifth or more of total revenue — automatically. Welcome, post-purchase, replenishment and win-back flows trigger on behavior, arriving when the customer is most ready to act.
- Welcome series — First-purchase conversion for new subscribers and followers.
- Post-purchase — Delivery, usage, review and cross-sell timed to the product cycle.
- Cart and browse recovery — WhatsApp-first sequences recovering abandoned intent fast.
- Win-back journeys — Reactivation timed to lapse patterns, not arbitrary blasts.
Loyalty
Making the third purchase the default
Retention compounds: each repeat purchase raises lifetime value, which raises allowable acquisition cost, which unlocks growth that single-purchase economics cannot fund. Loyalty mechanics, referrals and subscriptions turn one-time buyers into a base.
- Points and tiers — Progress mechanics that reward the next purchase, not just the last.
- Referral loops — Customer-get-customer offers tracked to real attributed revenue.
- Subscriptions — Replenishment and membership flows with churn-saving pause options.
- Cohort tracking — Retention measured by cohort so improvements are real, not seasonal.
How we work
From audit to compounding results.
01
Segment
We analyse purchase frequency, order value and lapse patterns to define the audiences and lifecycle stages worth building for.
02
Design
Journeys mapped for each stage, with the message, channel, timing and offer defined before anything is built.
03
Build
Flows, audiences, templates and automations built and connected to your store, CRM and messaging platforms.
04
Launch
Sequences go live in stages with deliverability, rendering and frequency checks before volume is increased.
05
Optimise
Monthly review of repeat rate, revenue per recipient, churn and unsubscribe rates, with flows refined accordingly.
FAQ
Questions clients ask us.
Retargeting converts people who have not bought yet but have shown intent, usually through paid ads on Meta and Google. Retention keeps existing customers buying through owned channels like email, WhatsApp and SMS. Both matter, but retention usually produces the better return because the audience has already demonstrated trust.
For most ecommerce brands, 25% to 40% of revenue should come from repeat customers once the business is established, and lifecycle email and WhatsApp alone typically drive 20% to 30% of total revenue. If nearly all your revenue is first purchases, retention is almost certainly your largest untapped opportunity.
Email, WhatsApp and SMS, chosen by what the message needs and where your customers actually respond. WhatsApp has very high open rates in India and suits time-sensitive messages like cart recovery and delivery updates, while email suits richer content like replenishment and educational sequences.
Frequency caps, sensible exclusion windows, sequential creative rather than the same ad repeatedly, and suppression of people who have already purchased. We also exclude recent purchasers from prospecting-style ads, which is both less annoying and cheaper.
Yes, and it usually outperforms email for this purpose in India. Recovery sequences run through the WhatsApp Business API with approved templates, typically a reminder followed by an incentive if the first message does not convert, with a clear opt-out path.
Repeat purchase rate, time to second order, customer lifetime value, revenue per recipient, churn rate and retention by cohort. Revenue attributed to flows is reported separately from total revenue, so you can see what the lifecycle programme itself is producing.
Yes. We configure SPF, DKIM and DMARC, manage sending domain warm-up, maintain list hygiene and monitor bounce and complaint rates. Deliverability is what determines whether a lifecycle programme reaches anyone at all, so it is handled as core infrastructure rather than an afterthought.
Abandoned cart and welcome flows typically produce measurable revenue within the first month because they capture demand that already exists. Broader improvements in repeat rate and lifetime value build over three to six months as cohorts mature and flows are refined.
Your next order is cheaper than your last one.
Get a free retention audit with your repeat rate and the highest-value flows to build first.