01
Campaign Architecture
Campaigns structured by product, intent and margin so budget control and reporting are meaningful rather than blended.
Flipkart & Marketplace Ads
Marketplace advertising that stays inside your margin.
Paid advertising across Flipkart, Amazon, Myntra, Nykaa, Ajio and Meesho — campaign structure, keyword and product targeting, bid and budget control, and reporting against target ACOS and contribution margin.
6+
Marketplaces managed
3.2X
Average marketplace ROAS
30%
Typical wasted spend removed
100%
Campaigns tracked to margin
Direct answer
Marketplace advertising management is the planning, execution and optimisation of paid placements inside marketplaces rather than on external platforms. It covers sponsored product and brand campaigns, keyword and product-attribute targeting, bid and budget control, placement and dayparting adjustments, promotional calendar alignment, and reporting against target ACOS. AKESTECH runs marketplace advertising alongside your D2C campaigns so the same sale is not counted twice and budget moves to whichever channel produces better contribution.
What you get
Everything included, end to end.
02
Keyword and Product Targeting
Search term mining, competitor and category targeting, and negative keyword discipline that removes irrelevant spend.
03
Bid and Budget Control
Bidding managed against target ACOS per product group, with scaling rules tied to contribution margin.
04
Placement Optimisation
Placement multipliers, dayparting and device adjustments based on where each product group actually converts.
05
Campaign and Promo Calendar
Advertising aligned to Big Billion Days, Great Indian Festival and category sale events, with budgets planned in advance.
06
Cross-Channel Reporting
Marketplace advertising reported alongside Meta, Google and D2C so incremental performance is visible, not double counted.
Architecture
Campaign structure per marketplace
Each marketplace runs its own auction with its own campaign types, placements and quirks — copying one structure everywhere wastes money everywhere. We build per-platform architecture organized by product group and intent, with negatives and budgets controlled at the right level.
- Platform-native builds — Flipkart, Amazon, Myntra and others structured to their own mechanics.
- Intent separation — Brand, category and competitor terms budgeted independently.
- Placement control — Multipliers and dayparting tuned to where each group converts.
- Negative discipline — Irrelevant and cannibalizing queries removed continuously.
Events
The sale-event playbook
Big Billion Days and the Great Indian Festival can make a quarter — for sellers who prepare. Inventory committed early, listings and pricing finalized, campaigns and deal submissions ready weeks ahead. Late preparation means selling out on day one and watching competitors take the rank gains.
- 6-week countdown — Inventory, listings, pricing and budgets locked before the event.
- Deal strategy — Coupons, bank offers and lightning deals modeled for margin first.
- Event budgets — Aggressive but capped spend with hourly monitoring during peak.
- Rank capture — Post-event plans converting sale velocity into lasting organic rank.
Incrementality
Proving the ads earned their keep
Marketplace ads easily take credit for sales the brand would have made anyway — especially on brand terms. We measure incrementality against organic baselines and reconcile with D2C, so budget flows to demand created rather than demand taxed.
- Baseline tracking — Organic sales baselined so paid lift is measured, not assumed.
- Holdout tests — Geo and product holdouts isolating true causal impact.
- Cross-channel dedupe — The same sale never counted in two dashboards twice.
- Margin reporting — ACOS reported alongside contribution after fees and returns.
How we work
From audit to compounding results.
01
Audit
We review existing campaigns, search term reports, placement data and the true profitability of current spend.
02
Restructure
Campaigns rebuilt by product group and intent, with negatives applied and targets set per group from your margins.
03
Optimise
Bids, budgets, placements and targeting refined weekly against ACOS and contribution margin rather than impressions.
04
Scale Events
Sale-event budgets, creative and inventory prepared in advance so peak demand is captured rather than missed.
05
Reconcile
Monthly cross-channel reporting that shows incremental contribution and prevents the same sale being credited twice.
FAQ
Questions clients ask us.
Amazon, Flipkart, Myntra, Nykaa, Ajio and Meesho, plus quick-commerce platforms where the category fits. Each has its own campaign types and bidding mechanics, so campaigns are structured per platform rather than copied across.
Marketplace ads target people already browsing with purchase intent, so conversion rates are usually higher and the audience is smaller. Creative matters less than product data, price competitiveness, rating and delivery speed. That means catalogue quality and Buy Box eligibility are prerequisites for advertising working at all.
Target ACOS derives from your margin after commission, fulfilment, payment and return costs. We calculate break-even ACOS per product group and set targets below it. A single blended ACOS target across a catalogue with varied margins usually hides both losses and opportunities.
Planning starts four to six weeks ahead: inventory committed to FBA or Flipkart Smart Fulfilment, listings and pricing finalised, campaigns and budgets built, and creative and deal submissions completed. Brands that prepare late usually sell out early and lose the rank gains the event would have produced.
Yes. We coordinate budgets, monitor whether marketplace sales are genuinely incremental or simply shifting D2C purchases, and report blended customer acquisition across channels. Where a marketplace sale is displacing a higher-margin direct sale, we adjust rather than celebrating a channel number that hides a total-business loss.
Enough to defend your category position and capture branded and high-intent search, then scale against measured incrementality. We usually start by protecting high-converting existing terms, then expand into competitor and category targeting once efficiency is proven.
Yes. Deals, coupons, bank offers and lightning deals are planned alongside advertising, because conversion during sale events depends on the offer as much as the placement. We model the margin impact before committing to a discount.
We compare organic baseline sales against total sales during campaign periods, run geo or product-level holdouts where practical, and reconcile marketplace revenue against D2C performance. This distinguishes advertising that creates new demand from advertising that simply taxes sales you would have made anyway.
Stop guessing at marketplace ad returns.
Get a free marketplace ads audit with wasted spend and ACOS targets per product group.