01
Keyword Research
Platform-specific keyword research using real search term data rather than generic keyword tools.
Listing SEO & Catalogue
Catalogue quality is the cheapest growth you have.
Marketplace listing and catalogue optimisation: keyword research, titles and bullets, backend search terms, images and A+ content, variation structure, attribute completeness and compliance — the foundation every marketplace ad depends on.
98%
Attribute completeness
40%
Typical organic traffic lift
6+
Marketplaces supported
0
Suppressed listings left unresolved
Direct answer
Listing SEO and catalogue management is the work of making products discoverable and persuasive inside marketplaces. It covers keyword research specific to each platform, optimised titles, bullets and descriptions, backend search terms, image sets and A+ content, correct parent-child variation structures, complete and accurate attributes, category and compliance requirements, and ongoing maintenance as listings get suppressed or changed. AKESTECH treats catalogue quality as prerequisite work, because advertising on a poorly built listing mostly accelerates wasted spend.
What you get
Everything included, end to end.
02
Title and Bullet Optimisation
Titles and bullets written to rank in marketplace search and to convert once a shopper arrives.
03
Backend Search Terms
Hidden keywords, attributes and fields completed, which is where much of marketplace discoverability is decided.
04
Images and A+ Content
Image sets that meet platform standards and enhanced content that answers objections before a shopper scrolls away.
05
Variation Structure
Parent-child variations built correctly so sizes, colours and packs share reviews and rank together.
06
Compliance and Maintenance
Category requirements, safety and compliance documentation, plus monitoring and fixing of suppressed or degraded listings.
Foundation
Keywords and attributes: the hidden ranking layer
Shoppers see titles and images; algorithms weigh the invisible layer harder — backend search terms, complete attributes, correct categorization. Most catalogues fail here quietly. We rebuild this foundation from real search-term data, not generic keyword tools.
- Platform keyword research — Real search terms per marketplace, not Google guesses.
- Backend completion — Hidden fields filled, where much discoverability is decided.
- Attribute accuracy — Complete, correct specs that filters and search both reward.
- Category precision — Right nodes and browse paths so products surface where buyers look.
Content
Content that converts the click
Ranking earns the impression; content earns the order. Image sets, A+ modules and variation pages must answer every objection — size, quality, compatibility, authenticity — before the shopper scrolls to a competitor with better answers.
- Compliant image sets — Platform-spec visuals with infographics that sell the details.
- A+ and brand content — Comparison charts and story modules for considered buys.
- Variation pages — Clean size, color and pack selection sharing pooled reviews.
- Localized copy — Hindi and regional content where it lifts comprehension and trust.
Maintenance
Rescue, compliance and upkeep
Catalogues decay: listings suppress, attributes degrade, competitors hijack, policies change. Ongoing monitoring catches each failure in days rather than quarters — and suppression rescue follows a proven diagnostic path instead of hopeful appeal spam.
- Suppression diagnosis — Root causes read from platform diagnostics, then fixed properly.
- Appeal handling — Evidence-backed reinstatement requests with process fixes attached.
- Hijack monitoring — Unauthorized sellers and content changes flagged fast.
- Continuous hygiene — Regular re-audits keeping the catalogue at full score.
How we work
From audit to compounding results.
01
Catalogue Audit
We score every listing on completeness, keyword coverage, image quality, variation structure and suppression status.
02
Keyword Mapping
Primary and secondary keywords mapped to each product using real search term and competitor data.
03
Rewrite and Rebuild
Titles, bullets, descriptions, backend terms, variations and attributes rebuilt to platform standards.
04
Creative
Image sets and A+ content produced to platform specification and brand guidelines.
05
Maintain
Ongoing monitoring for suppression, buy-box loss, review decay and keyword shifts, with fixes applied continuously.
FAQ
Questions clients ask us.
Marketplace search decides which products are visible, and advertising cannot overcome a listing that ranks poorly or converts badly. Complete attributes, correct categorisation and strong images improve organic rank, conversion rate and advertising efficiency simultaneously. It is usually the highest-return and lowest-cost work available on any marketplace account.
Marketplace search optimises for a buying algorithm that weights sales velocity, conversion rate, price competitiveness, stock availability and rating alongside keyword relevance. Google weights content, links and intent. That means marketplace SEO is inseparable from pricing, inventory and review management rather than being purely a content exercise.
Yes. Suppression usually stems from missing attributes, image violations, missing compliance documentation, duplicate ASINs or policy issues. We diagnose the specific cause from the platform's own diagnostics, correct the underlying data and submit the reinstatement request.
Yes. Image sets, infographics, lifestyle photography direction and A+ or enhanced brand content are produced to each platform's exact specifications, and aligned with your brand guidelines so listings look consistent across marketplaces.
Conversion rate improvements often appear within two to three weeks as listings update. Organic rank improvements take four to eight weeks as marketplaces re-index and sales velocity responds. Large catalogues are rolled out in priority order, starting with the highest-revenue and highest-potential products.
Yes. Incorrect variation structure splits reviews across listings, confuses shoppers and suppresses performance. We audit and rebuild variation relationships so variants share reviews, rank together and present cleanly to buyers.
Yes. Large catalogues are handled with bulk uploads, templated optimisation rules and programme management, prioritised by revenue and opportunity. We typically start with the top 20% of SKUs producing most of the revenue, then work down the tail.
Yes. We work from your existing ERP, PIM, spreadsheet or marketplace export, clean and structure it first, then push it back through bulk feeds. Cleaning the source data matters more than the upload itself, because errors propagate across every marketplace at once.
Fix the foundation before spending more on ads.
Get a free catalogue audit with completeness scores and the highest-value listings to fix first.